With a proud Swiss Heritage, the Rotary watch brand has become a world renowned brand with a luxurious history of quality watch making. Established in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. His approach was meticulous and with great care, with a sense of professionalism and timeless elegance the business began to grow. With the opening of the UK branch, soon after the winged logo was introduced after WW1, and under the tutelage of Teddy Dreyfuss the Rotary watch brand expanded further than ever before. Rotary became the timepiece for the British army following the introduction of the first shockproof watch in 1934. With marketing and global promotion the Swiss Made Rotary watch brand is a symbol of professionalism and timeless precision, blending the 'contemporary with the classic'.
Present day has seen a standard of excellence set by Rotary, establishing both Waterproof Standard and the Rotary Lifetime Guarantee, furthermore establishing itself as 'Superbrand' with affiliations with top brands and companies. The Rotary offers numerous hallmark collections such as:
Rotary Ultra Slim: Carefully crafted at a thickness of just 5.7mm epitomises the refined nature of classic meets contemporary. Powered by Swiss Quartz Precision Movement and housed within Sapphire Crystal Glass. Available for both men and women.
Rotary Les Originales: A luxury set, with infinite timelessness designed for both gents and ladies, protected by scratch resistant sapphire crystal glass.
Rotary Aquaspeed: Practicality with chic looks, the Aquaspeed is a sports set with a variety of features including chronographs and slide rules, designed for everyone
Rotary Precious Metals: Exquisite precision melded with precious metals such as 9ct gold and Sterling Silver, ideal for that special occasion.
Rotary Pocket Watches: Accessorise and mobilise, with a truly classic look. Complete your approach with class and poise.
Rotary Timepieces vary in style, from the modern to the classic, a Swiss made brand with precision and timeless class.
Michaels Online is an authorised Rotary UK Retailer.